Local doesn't mean lazy. It means stretched thin.
Independent businesses are the best in the country at what they do. The cafe owner who knows their suppliers by first name. The PT who actually answers your texts. The salon that remembers your kids' names.
None of that comes through online. The feeds look the same. The captions sound the same. The customers scroll right past.
That's not a strategy problem. That's a time problem. We solve the time problem.